In 1985, Drivers were made of wood, golf bags were made of heavy leather or vinyl, golf balls cut when you mishit them, shoes had steel spikes and Jake Schaffer, a retired firefighter, was managing a convenience store in Racine Wisconsin.
On the eve of a local wedding, Jake and his cousin, Mark Stirle, went out for a couple of drinks. In the course of discussion, Mark was telling Jake about the successful golf shop franchise, Roger Dunn Golf, which he owned in Riverside, California. Mark asked Jake if he would be interested in becoming a partner in a future location. Jake was interested.